June 19, 2018

the books not written

On Saturday evening, I finished up the last of the major work events/projects that had been on my plate from January through . . . well, Saturday. I left the museum feeling relieved, tired and a little giddy. I mean, it's not like we're never going to be busy again. It's not like we're going to suddenly stop doing anything new. But the past few months were exceptionally full and busy.

It was a little strange to wake up on Sunday without an immediate sense of purpose. Of course I have a book to write. I always have a book to write. And I had blog posts to write. (Right now, there are always blog posts to write.) But I've grown so accustomed to having something that had to be done right away, it was strange to realize I didn't have anything planned until dinner.

So I went into nesting mode.

I made a list of all the little projects around the house I've been meaning to get to when I could just have a full uninterrupted day. I started at the top of my list: reorganize my home office and closet. Both have been a hot mess for the better part of a year and there was no time like the present.

I spent the afternoon opening boxes and bags to neatly organize notebooks, reams of paper and my ever-growing collection of pens and paper. Not to mention sorting through my craft tubs. (Oh, yes, I have craft tubs.)

Eventually I reached a pile of worn-out folders and threadbare envelopes of all sizes. Think thirty-year-old cold case files sitting in a dusty filing cabinet in the back of the evidence room at a police station. Had a stumbled upon old family documents? The first draft of an undiscovered Willa Cather manuscript? Important state secrets that had somehow found their way into the back of a bedroom-turned office closet?

Or, maybe I had finally found a bunch of the papers from college I'd sworn I recycled years ago rather than move from apartment to house to apartment to wherever I was living at the time.

I flipped the top folder open and found this:


These are the character sketches, outline and general notes for a romantic suspense novel I attempted to write the summer after college. At the time, I had a freshly printed bachelor's of journalism degree, an entry-level news internship at a paper in Illinois and a couple of writing workshops to my name. I felt immensely qualified to not only write a book, but one involving mystery, corruption and a second-chance romance.

Five chapters in, I realized I was writing all back story. And I actually had no idea how to get these characters from the first page to the last. So the notes went into a folder, which was placed in a box and eventually stuffed on a shelf in my closet.

I opened up the next.


Well looky here. These are the character sketches and outline for the very first full-length novel I ever attempted to plot and write. I started developing it the summer after freshmen year of college, back when I thought a character with a first name of "Guinevere" and a last name of "Smith" somehow balanced out. I tinkered with this story about a college freshman finding romance off and on my sophomore year of college, but I grew bored.

Little did I know, if I'd just stuck with this one, maybe I could have been on the cutting edge of new adult romances.

Next:


A story idea I'd emailed myself early the second semester my Junior year of college. I still email myself story ideas and notes. I just don't remember doing it this early. Or thinking of this one at all.

And look! The story idea came to me in a dream! How very Stephenie Meyer writing Twilight of me!

(Okay . . . I still get scene and story ideas from dreams.)

There were more. Like the tentative timeline and outline for a cozy mystery I started writing when I was 24.


A relationship chart and character sketches for another romantic suspense set in Brazil.


On and on.

For every book or story I've written, there are at least two or three that died in development, pre-production or production. But I still held onto the work in case I someday came back. Then I filed them away and forgot about them.

I'll never say never, but I'm pretty sure these stories are going to stay forgotten and unfinished. Not because they're awful or stupid. But I've moved on. And I have even more story ideas still in that pre-development phase.

Looking through this box at my old ideas and notes, I'm struck by a few things. First, while my process has changed some, I still use a lot of the same brainstorming devices. Second, I often get "stuck at the same point in the process. And I'm not entirely sure what happens to push me over that bump for some stories and not for others. Third, I may never write all of the stories running through my head.

That last revelation sounds so sinister, but it's oddly comforting to me. It's nice to know that I've always had ideas coming to me, even if they don't stick. It gives me hope that maybe they'll never fun out. It's nice job security for a writer.


***Let's take this relationship to the next level. Follow me on FacebookInstagram, and Twitter for day-to-day shenanigans. Subscribe to my newsletter for monthly updates and new release/sales notices AND score a free copy of one of my books as my thanks to you. You can also find me on Amazon and BookBub.***

June 18, 2018

hamptons living

I've been lucky to travel to some pretty wonderful places: Paris, London, Seattle, San Antonio, New Orleans, and so on. As a bonus, just about all of my adventures have started as a school or professional opportunity. I say that's a bonus, because it usually means all or part of the trip is paid for, but it is a mixed bag too. Mixed because most of my time is spent working and I have to make my downtime count. If I want to see anything--or lots of things--I have to move quickly and go, go, go. It's fun, but it can be exhausting.

The week before last I went to another pretty wonderful place. It's somewhere I've heard about over and over but never imagined I'd visit. And here's the kicker: I feel like I had a completely solid experience and I did almost nothing.

After a whirlwind afternoon in New York City, my colleague and I headed to East Hampton where we would be working for the next two days. Without revealing too much about what we were doing or "scooping" my day job, we were looking at, selecting and packing pieces for display at our museum later this year. It was too dark to see our surroundings when we arrived, but with the towering trees and straight-out-of-a-magazine homes, we knew we weren't in Nebraska anymore.

That was all confirmed the following morning when we took a brief tour through East Hampton and Sag Harbor.


Nothing but trees, water, blue skies . . . and yachts.

We didn't have long to gawk at our surroundings and quickly went to work for the day. By the time we called it around 5, my colleague and I were both craving that something special you *have* to have when you're that close to the water.


You guessed it. A crazy, over-the-top platter of fish. I believe this included some fried scallops and shrimp along with a white fish I can't remember. It was crazy fried and crazy delicious. I'm lucky I didn't wake up with a stomach ache, but it tasted so good.

We were back at it the next morning and found ourselves wrapping up with the heavy lifting that afternoon. We contemplated driving out to Montauk to see the lighthouse and beach. But after two days of heavy lifting and packing, we were pretty wiped. We decided we'd take a little time to just sit and relax by the pool.


And we ended up checking out a different Montauk.


We may not have seen a ton on our trip, but we saw enough. And, unfortunately, a lot of it was private property, so I can't share much about that (or photos) out of respect. But all in all, it was a crazy busy yet at times super restful experience.


***Let's take this relationship to the next level. Follow me on FacebookInstagram, and Twitter for day-to-day shenanigans. Subscribe to my newsletter for monthly updates and new release/sales notices AND score a free copy of one of my books as my thanks to you. You can also find me on Amazon and BookBub.***

June 15, 2018

4 of my favorite cocktails this summer


We seem to have skipped right over spring in Nebraska. That means we’re well into our stretch of days above 90 degrees (plus full humidity) and headed toward our hottest weather still. I’m very Goldilocks about my weather—I don’t want it too hot or too cold—so I’m not exactly a fan of these sweat-inducing temps.

One of the ways I’m keeping myself cool and sane this long summer is with happy hours at home. Now that I have a fixed-up patio and full fridge to myself, I’ve developed a taste for having cocktails at home after work. Not only can I save some money—and keep myself out of trouble—but best of all: I can lounge around in leggings, an old T-shirt and messy bun while pretending I’m still super fancy.

I’ve already come up with a few favorite beverages to help me cool down after a hot day. In addition to favoring ginger-infused ciders and citrus-based beers, I’ve played around with cocktails. Here are my favorite to date.



Pimm’s Iced Tea

Ingredients
  Two tea bags (your choice on flavor)
  1 cup (8 ounces) of Pimm’s No. 1
  1/2 lemon
  1/2 orange
  Mint leaves
  Ice
  Seasonal fruit to garnish (optional)

Directions: Bring a pot of water to boil. Brew tea bags in 2 or 3 cups of water. While cooling, pour Pimm’s and juices from half an orange and half a lemon plus mint leaves over ice in a small pitcher or carafe. (Tip: Use more ice than less to compensate for the hot or warm tea.) Add tea to container. Stir or shake until we’ll mixed. Fill a glass with ice and add your choice of fruit slices and mint. (I used a couple of extra strawberries with lemon and orange slices.) Pour tea into glass and enjoy!

This recipe makes two or three glasses (depending on your serving glass). You can also find recipes for sweetened Pimm’s iced tea, but I’m a Midwestern gal at heart. I can’t stomach sweet tea. #sorrynotsorry



Frosé

Ingredients
  1 bottle of Rosé (your choice)
  8 ounces of strawberries (plus extra for garnish, optional)
  1/2 cup sugar or sugar substitute
  1/2 cup water
  2 limes

Directions: Pour wine into freezer-safe, sealable bags. (Tip: Divide the wine into four or five quart-size bags to create individual servings. Unless you're planning to drink the whole thing in one sitting, then use a gallon-size bag.) Freeze for at least six hours. Note: The wine will not freeze solid, because it contains alcohol. In a small- to medium-sized sauce pan over medium heat, add 1/2 cup water and 1/2 cup sugar or sugar substitute. Wash, slice, and remove the tops from the strawberries and place in pan. Once it's sizzling, turn to medium-low heat and allow to cook for about 30 minutes. Place the strawberry sauce in the fridge to cool for at least 30 minutes. When you are ready to serve pour the frozen wine into a blender. Add a proportionate amount of strawberry syrup and fresh-squeezed lime juice. Blend until you have a smoothie-like consistency. Pour into glass and garnish with a spare strawberry. Voila!

Again, I suggest portioning out your wine, strawberry syrup, and limes so you can make individual servings when you are ready to drink. While this one requires the most patience for the first glass, it is totally worth the wait.



Spiked Iced Coffee

Ingredients
  2 or 3 cups of coffee (chilled)
  1 shot Fireball (cinnamon whiskey)
  1 shot Bailey’s Irish Cream (coffee liquor)
  Ice
  Cinnamon to garnish (optional)

Directions: Make two or three extra cups of coffee in the morning and store in your fridge. (Tip: I used a quart Mason jar, which made for a great chilled mug later.) Once home for the day (or after chilling several hours), pull out your leftover coffee and add a shot of the cinnamon whiskey and a shot of cream-based coffee liquor. (Another tip: I store my Fireball in the freezer, which makes it a great addition for the beverages I tend to make.) Stir until we’ll mixed. Fill glasses with ice and pour over. Or, if you’re like me and enjoy a good Mason glass cocktail, just put the ice in the original container. And voila! You have a yummy, creamy cinnamon coffee that will give you a little jolt of caffeine and bring down your temperate a degree or two.



Vodka and Elderflower Tonic

Ingredients
  1 tall shot of vodka (any flavor)
  ~1/2 cup of elderflower tonic water (I found mine at World Market)
  1/2 lime
  ice

Directions: Fill high-ball glass halfway with ice. Pour a tall shot of vodka over ice. (Tip: Try your favorite flavored vodka to add a little extra fun. Also, store your vodka in the freezer so your drink is extra chill.) Squeeze half a lime into glass. Fill the rest of the way with tonic water. Garnish with a lime wedge or twist.


I have also invested in a few key props to help me live my best happy hour at home. I recently purchased a set of six high-ball glasses with a metal rack. These are great for serving when you have guests and they also look super classy for storage purposes. I also scored a glass carafe and four plastic wine glasses from the dollar aisle at Target. Both have been game-changers. They’re great for must-haves and in between uses, I’ve turned them into summery centerpieces on my kitchen table.

There you have it—my four favorite cocktails this summer . . . so far. What are you drinking and loving this season?


***Let's take this relationship to the next level. Follow me on FacebookInstagram, and Twitter for day-to-day shenanigans. Subscribe to my newsletter for monthly updates and new release/sales notices AND score a free copy of one of my books as my thanks to you. You can also find me on Amazon and BookBub.***

June 14, 2018

bubbly birthday cupcakes


In my office, it's a tradition to bring treats to work on your birthday. (Actually, sometimes it feels like more of a mandate. I'd say I was kidding, but people are pretty serious about their treats here!) I've picked up donuts or bagels some years, but the past couple of years I have attempted to make new-to-me recipes. It's a good excuse for me to bake. I love baking, and I don't do it as often as I would like. (It's an attempt at self control considering that I live alone and have a hard time stopping at just one piece.) So the birthday treat mandate . . . err, tradition is the perfect excuse.

With a summer birthday, I've often favored lighter flavors cakes, such as angel food or lemon. I was researching potential lemon creations when I stumbled upon one for a champagne cupcake. As a super classy lady with a fridge still overflowing with champagne weeks after the Royal Wedding, you'd better believe I had a new game plan. And with the Royal Wedding in mind, I wondered if there might be a way to work some of my leftover elderflower cordial into it as well.

The Internet saves the day, again. I found a recipe on Wood and Spoon and with some modifications, I had my birthday treats ready to go.


Oh. My. Goodness these were delicious. With a light texture and subtle floral flavor, these were everything I dreamed. Well, almost everything. The frosting didn't turn out the way I imagined from a decorating standpoint. I may have to accept that while I'm getting the hang at baking yummy-tasting treats, I'm never going to score high marks for showmanship.

Here's my modified recipe in case you find yourself equally swimming in champagne and elderflower--or if you're just in the mood to feel a little fancy this summer. Enjoy!


Champagne Elderflower Cupcakes

Servings: 24

Cupcake Ingredients

  2 1/3 self-rising cake flour*
  6 tablespoons corn starch*
  1 teaspoon salt
  4 eggs (room temperature)
  1 1/2 cups granulated sugar
  2 teaspoons vanilla
  1 cup unsalted butter (melted)
  1 cup champagne
  2 tablespoons elderflower cordial
  1 teaspoon lemon zest

(* This was a substitute for 3 cups of cake flour, which I can't ever find in the stores. Basically, place two tablespoons of corn starch into a 1-cup measuring cup and fill the rest of the way with your self-rising flour and repeat twice. To get the right texture, sift the mixture three or four times. If you don't have self-rising flour, add 1 1/2 teaspoons of baking powder plus 1/2 teaspoon salter for each cup of all-purpose flour.)

Frosting Ingredients

  1 pint heavy whipping cream
  1/4 cup powdered sugar
  2 tablespoons corn starch
  2 teaspoons lemon zest
  3 teaspoons elderflower cordial
  Sprinkles to top (optional)

Directions

Pre-heat the oven to 350 degrees and line two muffin tins. In a medium-sized bowl, sift flour, corn starch and salt together. Set aside. In a large bowl, mix eggs, sugar, vanilla, butter, champagne and cordial. Once well combined, but not over-mixed, slowly stir in the dry ingredients until you have a light, fluffy batter. Add the lemon zest and evenly distribute your batter into the tins. Placed in the oven and bake for 18-20 minutes. (Tip from Wood and Spoon and now me: Consider rotating your pans halfway through the process to ensure even baking.)

Meanwhile, pour heavy whipping cream into a medium-sized bowl. Mix on high until the cream begins to form peaks. Stir in the remaining ingredients minus the sprinkles. Mix on high until you reach the desired consistency. Place the frosting in the fridge until you are ready.

Once the cupcakes are baked golden and so a toothpick comes out clean, remove from the oven. Allow to cool outside of the muffin tins before frosting. Decorate with spatula or piping bag and decorate with sprinkles if desired.

After that . . . Enjoy!



***Let's take this relationship to the next level. Follow me on FacebookInstagram, and Twitter for day-to-day shenanigans. Subscribe to my newsletter for monthly updates and new release/sales notices AND score a free copy of one of my books as my thanks to you. You can also find me on Amazon and BookBub.***

June 13, 2018

authentic marketing - living your best brand and staying true to yourself - part 3

Blogger's Note: This is the third and final installment of a blog series based on my presentation "Authentic Marketing: Living Your Best Brand and Staying True to Yourself." Click here to read Part 1 and here to read Part 2.


Part 3: Developing Your Marketing Plan

In Part 1 we established what it means to be authentic. In Part 2, we did some brainstorming and exercises to begin building a brand. In this post, it's time to take all of that and put it towards creating a viable marketing plan that is not only sustainable for you, but feels totally legit.

Before we look at some examples, again, I really want to make these points point: your marketing plan should be what works best for you and your brand. Whatever you do should feel authentic to who you are as a person and author. It's your plan, your life, your career. Like the stories you produce, the marketing you do might take work, but it will hopefully fill you with pride and maybe even joy. Seriously! There is no one-size fits all with marketing, so you might as well find what you can do confidently and embrace it.

With that, let's think back to Part 1 when we thought about all the things we hear we "have to do" as authors to sell our books. This isn't a full list, but some that come to mind are having active presences on Facebook/Twitter/Instagram, building a private reader group, sending newsletters, running ads (on Facebook, Amazon, etc.), running a blog, holding giveaways, podcasts, book signings, videos, etc.

Do you feel a little overwhelmed looking at that list AND seeing the etc. on it knowing there's still more you are "supposed" to do? Yeah. Me too.

That's okay, though. Remember, we don't have to do it all. Instead, I'm going to share a couple of examples from friends who have fully embraced one of those avenues. That's not to say they don't also use other marketing tools—because they do—but they each have an area where they truly shine and have made it their own in a meaningful and authentic way.

Quick disclaimer: This is going to echo what I said before, but I really want to bring this home: These are their approaches and what works for them and how they are building their career. That doesn't mean you have to run out and try to do the same thing unless it sounds like something that fits you and your brand.

Marketing Example: Reader Group



Andrea Johnston, a contemporary romance author, is fantastic at engaging with her readers through a Facebook Reader Group. Her personality really comes through and she builds connections with her readers while also building excitement for her upcoming releases and backlog. You can also see some pretty impassioned conversations about the Real Housewives franchise.

Here’s what she had to say about her marketing plan and Reader Group:
 “I found that what works for me is being true to my brand and authentic within myself. I’m very transparent with my readers and I keep them in the loop: if I’m going to miss a deadline or if a release may be delayed. But I also spend time with them. And the one place I do that is in my Reader Group. Building a Reader Group has been a long process, but it’s also been so fantastic for my readership and building my brand. My Reader Group isn’t necessarily a Street Team where the goal is to market and push release information and things like that. What I do is post all of that in my group and I do some giveaways—a signed paperback or $5 Amazon gift card or something for folks who do that kind of work.  
“It’s also a place where I just hang out with my readers. I find that once they can relate to me as a person, it just all falls into place. They read my books. They share my books. They share my information. They visit me at signings. They purchase signed paperbacks. And it becomes full circle.

“My one piece of advice to authors new and seasoned would be engage with your readers. Show them the personal side of you. Show them what a great person you are outside of being an author. And they’ll stick with you in both real life and book life.”

Marketing Example: Newsletter



Chick Lit author Tracy Krimmer sends out weekly newsletters with information about her books, the latest updates in her life and suggestions for other reads. Here's what she had to say:
“Marketing books to readers can be tricky, especially when book selling sites such as Amazon and iBooks are flooded with so many books. The thing I’ve learned over the past few years is to market yourself rather than your books. That’s not to say you shouldn’t advertise your books, but there are other ways to obtain readers. 
“My newsletter has been a trial and error process, and I think I have finally learned what works for me and my readers. There are many newsletter options out there such as Mailchimp and MailerLite. You need to find what meets your budget and your prospective mailing list number. 
“I send my newsletter out weekly. Typically, I send on Mondays, unless I have a special announcement or a release, and in that case, I plan accordingly. I always include something relative to my books—whether it’s how an idea came to me or the title of my next work in progress—and I include personal tidbits. I am picky about my personal life when it comes to my business so I keep it strictly about me or my dog! I don’t expand on my family life, but if you want to do that, readers like to read about it. I also try to include a question that readers can respond. I want them to respond. In my last newsletter of February, I recognized Dr. Seuss’s birthday and asked everyone to share their favorite Dr. Seuss book. People responded and included paragraphs of memories!”

Both Andrea and Tracy touch upon a big trend in marketing. That's connect with readers, getting to know them and letting them get to know you. It's up to you what that looks like and how you do it. But remember:


Now, it's time for an exercise to help shape what your approach might look like.

Exercise 4: Communication Assessment 
Answer the following questions as truthfully as possible. 
How do you currently connect with readers?
Who is your current demographic?  
Who is your target demographic?
What do you hope to accomplish with your communication? 
What are you communication strengths? 
What information are you comfortable sharing? 
What are your tech strengths and limitations? 
What is the most efficient use of your time?   
Here's another part to consider:



While we let this simmer, let's talk about what you'll actually include in your marketing: content.

Have you ever heard that content is King? Well, I like to say it's the Queen but Context is the Goddess.


Different types of content range from images to excerpts, links and quotes. I recommend mixing up what you share. Rather than push your books in every post, share something on brand that helps you interact with your readers. That's where context comes into play. Context gives everything you share more meaning. Before posting, or sharing, a piece of content, ask yourself these questions:
Does this fit my brand? 
Am I comfortable sharing this? 
Will I regret it? 
Make sure you're happy with your answers before clicking "post."

As a note, you do not to be the original creator of content to share it. Sharing content is how it goes viral. Just make sure it's publicly available and you give credit where it's due when you post it. This is one of the best ways you can support a fellow author or friend. They put time and effort into writing their blog post, recording their podcast, taking a photo and so on. By sharing their message (as it fits with your brand) you are helping share their creation with the world, while also saving yourself the time of creating something else. Along the same grain, "liking" or "favoriting" a social media post is another quick way to show support for a fellow author. It theoretically boosts the posts' visibility and hopefully your friends will reciprocate when you share your own content.

If you're unsure about what kind of content to create or how to find what works for you, I suggest reading The Impact Equation: Are You Making Things Happen Or Just Making Noise by Chris Brogan and Julie Smith. I'm not getting any kickbacks for sharing this, but when I read the book about five years ago, it totally changed the way I viewed what I posted for my brand and other brands I managed.


It's time for another exercise as we let this take shape.

Exercise 5: Checking Your Toolbox 
What are your current skills and resources? 
What skills would you like to have? 
How can you most effectively use them?  
Who do you know with mad skills who might be willing to do a "trade" with one of your skills? 
How much time can I devote to Marketing on a daily, weekly, monthly basis? 
Based on your answers, identify a few marketing channels you'd like to try using. Think about how often you'd like to use those avenues and what you'd be comfortable sharing both from a personal privacy standpoint and a tech comfortability.

We also have to think about how to look at marketing. I basically focus on two types: everyday marketing and campaigns.

Everyday marketing is how you reach and engage with readers between sales pitches. Remember Andrea and her Reader Group? She recently posted a "Never Have I Ever" prompt and asked people to list a show they have never seen. Her readers left their answers, she shared her own and now they know each other better. Beyond the value of being better connected, Andrea now has an unofficial survey telling her more about her readers. She better knows their interested, and this demographic information could be helpful in finding other readers through targeted ads.

Other everyday marketing content ideas: Posting your excitement about a sporting event, awards show, movie, TV show, etc. These are shared experiences and a great way to connect with your readers. And if you write sports romances, it fits nicely in the audience your building to post a photo of yourself at a football game. If you have stories set with fashionistas in New York City, sharing an article about Fashion Week is spot on. These are all effective ways of connecting with readers between sales pitches.

Here's an example of one I did recently. I'd snapped a poolside selfie during a down moment in the Hamptons and asked my readers what books they were taking to the pool this summer.


I didn't get a ton of responses (and most were related to my fab hat), but it was a fun way to connect.

These can be spontaneous or you can create a calendar. I try to keep this more loose now (because it makes me feel less stressed out and I'm better at following through), but here's the editorial calendar I used to keep as an example if you'd like to see what this might look like:


If you're most comfortable when you have a plan, this may be a good fit for you. Like I said, I don't follow this especially now with the exception of my newsletter and blog post schedule. I do that mostly to avoid repeating myself. Otherwise, I post on the fly. Find and use whatever works best for you.

Campaigns are another way to reach readers. These typically require a little more planning and will usually coincide with a new release, sale or some other specific goal. Here's a post I shared this spring. It's a double example, because it shows how you can share someone else's content, but it also illustrates an on-brand campaign post created to promote a new release by my friend Melissa Baldwin.


Campaigns are where I still get pretty Type A. Here's a hypothetical campaign schedule I put together for a book release. (If you're curious, the book in question is one currently off the market, but one I hope to re-release someday.)


Months out, I start thinking about how I'm going to share different elements and where. I also create an advertising budget and look at when it will run (and how much I'd like to spend). I like to be particularly thoughtful and organized about it so I can share the information effectively and without sounding like a broken record by using the same images and text over and over. But again, if this doesn't feel right for you, don't do it!

Take those exercises we've done in Parts 1, 2 and 3 and write down a few ideas you'd like to try. Think about how you will create and share the content, when you'll do it and what you hope to accomplish from it. When it comes to your brand and marketing efforts, try whatever strikes your fancy and feels right for you. Having said that, I suggest committing to the plan for a set period of time. Whether it's one month or three, use that time to see how you feel trying this avenue for marketing. Ask yourself:
Did it work?  
Did I feel okay doing?  
Can I sustain this going forward? 
If the answer is "no" to any of these, it's okay to stop. There's no shame in doing what's best for yourself and your brand.

Above all remember that marketing is supposed to work for you and your writing. It shouldn't become so much work it sucks the joy out of your career. That's the key point I hope you'll take away:


I truly believe that when you find a marketing plan that you enjoy and feels sustainable, there's no way to lose. Whether or not every audience member becomes a reader or you become a best-seller, when you market authentically you have been true to yourself and created work that makes you proud. You've done your best on your own terms. That's always a win.

Did you miss a post? Click here to read Part 1 and here to read Part 2.


***Let's take this relationship to the next level. Follow me on FacebookInstagram, and Twitter for day-to-day shenanigans. Subscribe to my newsletter for monthly updates and new release/sales notices AND score a free copy of one of my books as my thanks to you. You can also find me on Amazon and BookBub.***